Dandylion Style · CRO · SEO campaign
Findable beyond its own name.
- Sector
- Tailoring · menswear
- Services
- Web design, CRO, a three-month SEO campaign, blog programme
- Timeframe
- May to Sep 2025
- Outcome
- 92 to 418 clicks a month (May to Sep 2025)
Go and see itdandylionstyle.co.uk
A menswear tailor whose website was working for the people who already knew the name and doing very little for anybody else. The SEO audit landed on 28 May 2025, and a three-month on-page project ran from it: the pages people arrive on rebuilt around what those people came to do, and the search work underneath them.
Inside those three months the shop took its first real customer from organic search, and enquiries through the site went from occasional to steady.
- 92
- Where they started: clicks
- May 2025
- 418
- At its best, inside the engagement: clicks
- September 2025
The figures
| Calendar month | Clicks | Impressions |
|---|---|---|
| May 2025 | 92 | ~7,150 |
| Jul 2025 | 105 | ~12,800 |
| Aug 2025 | 302 | ~72,400 |
| Sep 2025 | 418 | ~73,000 |
Clicks exact, impressions rounded. The published series stops in September 2025.
What it means
In May the site was found by people typing the name of the shop. By July it was being found by people describing what they wanted instead: the suit, the occasion, the question they had before buying one. Three new families of search, none of which mentioned the business at all.
That is the whole object of a campaign like this. A tailor whose customers already know them does not need Google. A tailor findable by strangers does.
What this work was
What happens next
You send the form. Within one working day a written reply arrives, from a person.
A short audit follows, in plain English, with the price of fixing what it finds.
If it reads right, work starts inside a week. If not, keep the audit.
The work
More work
Real clients, shown as they are, with outcomes only where they can be cited. Drag through, or open one.