If the question - why should I do keyword research - has ever passed you by, you’re likely not alone. 

We believe it’s important to understand why keyword research is important and why, if it isn’t approached with care, it can be the makings or breakings of an SEO campaign. 

Although SEO can never be an exact relationship between effort input and results rankings getting better, there may be some areas that are more important to get correct than others.

For example: if we don’t mention phrases or keywords exactly or close to those that our audience are typing into search engines; how then are search engines supposed to know that our website has content for that specific audience. 

All of the link building efforts in the world may not be able to solve the problem of communicating to search engines that you want to be connected with a specific audience, who may be searching for a personal trainer in Mineola NY for example.

Services or product keyword research services, is it all the same?

At pomegranate almost every case we handle requires services or product keyword research. 

Services and product keyword research services can be different, there is a tangible difference in Google’s eyes if products come in a different colour and if the services are conducted in a different colour. 

The product is entitled to a unique page per unique item, even if the thing that makes it unique is its colour. A service however is judged upon whether it is materially different to the client. 

For each unique product it could be wise to have your own dedicated page which you will aim to index on Google, similarly for each unique service.

Keyword research in a blog

The benefits to keyword research in a blog - like this one - is that you can research a bunch of questions and prepositions that your audience has posed before, about your subject matter specifically. 

Although past results don’t indicate future ones, and although tomorrow’s questions may not be yesterday’s, it still may not a bad idea covering targeting those topics and blog post topics and subtopics; simply in an effort to connect with and share knowledge with your audience. 

Which Google tool is used for keyword research

For me, personally, I like to keep things relatively simple when it comes to which Google tool is used for keyword research and that’s the Google Keyword Planner. 

There are more comprehensive tools available, that doesn’t necessarily mean that they’re better however.

As always, if you wanted a keyword research service in London, we’re only a

Kind wishes for the week,

Karim