Introduction
We probably weren’t the first team learning SEO to keep coming across content marketing, again and again. We wanted to share what we’ve learned—keeping it as factual and honest as possible.
Why it matters in the bigger picture
Content marketing fits into the wider aim of filling sales pipelines. In our B2B world, we aim for both direct customer leads and wider partnership leads—all roads lead to sales.
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Our priorities when publishing content
We publish content to:
- Target informational keywords our audience searches for
- Discuss each topic with honesty
- Share our real experience in a useful way
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Reaching your audience across platforms
Not everyone sees your website. If your founder has a LinkedIn audience, share the same content there too. More eyes on your content means more chances to engage—whether someone reads, visits your site or requests an SEO review.
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Give your pages the care they need with on page SEO service and SEO copywriting service that speaks clearly to your visitors. Use our SEO keyword research services to make sure the right visitors are visiting your site. For more helpful tips, explore our SEO blog UK.
What are examples of content marketing?
A natural example: Duolingo using TikTok reels. Even though language learning doesn’t naturally align with TikTok, the fun short reels keep Duolingo top of mind—and remind users to do a lesson.
Plant Your Brand Locally and Beyond
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“Content marketing is dead”—really?
Some say it’s dead. We disagree. It’s a tool—it takes time, focus and intention. It’s one way to help your marketing work towards your business mission.
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What’s the real value of content marketing?
It gives you a reason to speak to people—today or later. For someone already considering your services, well‑timed content can nudge them towards engaging with you. Plus, sharing knowledge is a generous act—it often comes back to you in unexpected ways.
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Pros and cons of content marketing
The pros
- Builds brand awareness and trust
- Low financial cost (though time‑heavy at first)
- Can boost website traffic and lead conversion
- Helps you reach across different audience pools
The cons
- Results may take time to appear—slow and steady is the pace
- Requires consistent time and effort
- Might need new skills, such as design for visual content
- Ideas don’t always arrive on demand—they can take days
- Past data may not guarantee future patterns
Content marketing and copywriting
Copywriting underpins content marketing. It includes blog writing, video or audio scripts, even infographics text—these are the gentle stirrings before the content marketing “storm.” Most content you market involves thoughtful copy or scripting.
SEO content marketing services
If you’re seeking SEO content marketing services in the UK or beyond, do get in touch through our “get a free quote” link. We’ll review your strategy and results, then guide you from audience definition to keyword research to a steady week‑by‑week content process.
About the Author
Karim Chehab is the founder of Pomegranate Marketing, where he helps small businesses grow online through practical SEO and thoughtful web design. He works closely with public bodies, local authorities within the UK to deliver free SEO workshops and tutoring, supporting small businesses to build long‑term digital skills.
Karim’s experience spans local and national SEO, keyword strategy, and content‑driven website design. He is also part of the team at Impact Digital Collective, a supportive Digital Charity Agency helping charities & nonprofits strengthen their online presence.