How SEO and Blogging Grow Together
In the world of digital marketing, SEO and blogging go hand in hand—especially when it comes to optimising blog posts. Here’s our take on how to do it well.
Finding the Right Keywords for a Blog
When thinking about SEO and blogging, here are a few things to keep in mind as you research your keywords:
- What’s the topic and its subtopics?
- Which country or region are you targeting?
- What language are you publishing in?
- Have you come up with ideas naturally before using tools?
- Have you selected low-competition keywords with decent historic volume?
- Have you looked at the search engine results page (SERP) for those keywords?
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Choosing a Keyword Research Tool
Not every tool suits everyone. While keyword tools are useful, they can’t replace thoughtful research and planning. Here are some popular options:
- Keyword Tool
- SEO Data Viz
- Twinword
- Answer The Public
- Answer Socrates
- Also Asked
- Soovle
- BuzzSumo
- Surfer SEO Keyword Surfer
- Google Keyword Planner (always worth checking)
Is Your Business Prepared for AI-Powered Search?
Have you seen Google’s AI Overview or tried searching with AI lately? The future of AI and SEO is here. Talk to search engines in the language they understand best with our schema markup service and stay visible as AI search evolves.
Does Keyword Placement Matter in Blogs?
Absolutely. Research is only half the job—keyword placement is what helps Google associate your page with the right audience.
Where to Place Primary Keywords
- Domain name
- URL slug
- Page title
- Meta description
- First heading and intro
- Body of the content
- Variations and related terms throughout
Where to Place Secondary Keywords
- Subheadings
- Within the body copy
- Avoid using them in <H1> headings to keep targeting clear
Prune and Strengthen Your Pages
Give your pages the care they need with on page SEO service and SEO copywriting service that speaks clearly to your visitors. Use our SEO keyword research services to make sure the right visitors are visiting your site. For more helpful tips, explore our SEO blog UK.
The Importance of Internal Linking
Internal links help guide your readers (and Google) through your website. It’s worth planning which commercial pages to link to and being thoughtful with your anchor text.
Plant Your Brand Locally and Beyond
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Choosing External Links
External links back up your ideas and offer useful resources. Again, think about your anchor text—it matters for both clarity and search engines.
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Explore More SEO Insights
Ready to take your SEO strategy to the next level? Our expert guides cover everything you need to know. Discover the Best SEO Packages in London and find out Why Hire Search Engine Optimisation Consultants to help your business grow. We’ll show you how to build backlinks with high domain authority, master Local SEO Services UK Explained, and Unlock Growth with National SEO Services. Plus, get the inside scoop on how to Boost Traffic: Tips from a WordPress SEO Expert to make your site stand out.
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Don’t Forget Blog Post Structured Data
Once your content and linking are in place, it’s time to look at structured data.
- We recommend using JSON-LD format
- Platforms like WordPress often add this automatically (e.g., via Yoast SEO)
- Otherwise, try the Technical SEO Schema MarkUp Generator
Next Steps for Structured Data
- Generate and validate your code
- Add it to the blog page
- Update your sitemap
- Submit to Google Search Console
- Request indexing
About the Author
Karim Chehab is the founder of Pomegranate Marketing, where he helps small businesses grow online through practical SEO and thoughtful web design. He works closely with public bodies, local authorities within the UK to deliver free SEO workshops and tutoring, supporting small businesses to build long‑term digital skills.Karim’s experience spans local and national SEO, keyword strategy, and content‑driven website design. He is also part of the team at Impact Digital Collective, a supportive Digital Charity Agency helping charities & nonprofits strengthen their online presence.